Product Marketing · AI-Native GTM · Systems Thinking · B2B SaaS
I build the thinking
behind the thing.
Strategy is only useful when someone actually ships it.
Position Pilot
Most B2B founders spend weeks piecing together positioning, ICP, and messaging before they can build a campaign. Position Pilot compresses that into a single governed pipeline — with a human review gate between stages so strategy is validated before execution begins.
Early-stage B2B SaaS founders and solo product marketers need structured GTM strategy fast — but agencies are expensive and prompting ChatGPT manually produces inconsistent output. Position Pilot runs a governed, deterministic pipeline that produces the same quality of thinking every time.
How it works
Three layers, 14 agents
Positioning · ICP · Messaging · GTM · SEO/AEO — the core 5-agent engine, live and deployed
Pain Excavator · Trigger Mapper · Persona Architect · Messaging Strategist · Positioning · Narrative · Opportunity · Differentiation — 8 agents running competitive and market research before strategy generation
Compliance Audit · Brand Rewrite — validates all generated copy against brand voice rules and auto-rewrites flagged sections
Stack
Live test — LearnFlow
Input: adaptive employee training platform, competing with Udemy and Coursera. Output: positioning statement, ICP profile (28–38 yr mid-career professionals, exam date booked within 90 days), GTM playbook prioritising LinkedIn + certification community partnerships, SEO clusters around “fastest way to pass PMP exam”.
Research and Governance layers built — frontend integration in progress
What I've built and done
Palik Ltd
Premium luxury footwear · London, UK
Built the brand's entire content operation from scratch as the sole content operator for four months. This meant writing every word, designing every visual, and building the editorial system that held it together.
What I built
- 12-week editorial calendar across Instagram, Facebook, and LinkedIn — 60+ scheduled posts with weekly themes, copy, and design assets
- Original editorial series: #BehindPalik, Know Your Shoe, A Day in the Life of a Palik Man
- All long-form brand copy: About Us, Journey page, Founder's Letter, blog
- Full legal suite: Privacy Policy, Cookies Policy, T&Cs, Shipping, Returns, FAQs, Product Care, Payments, Delivery
What it produced
Page dropped back to 2.0 daily impressions after departure — confirming the lift was cadence-driven, not algorithmic.
Brand & website copy
Founder narrative for Saba Donyavi — written from a brief conversation and brand values, no draft provided.
Brand storytelling that prioritises honesty over marketing language.
Long-form SEO content structured around buyer intent — comparison table, product callouts, FAQs.
Nine policy pages written from scratch — legal writing that's actually readable.
Social & visual work — LinkedIn
Content written and visuals designed independently. Copy, hashtag strategy, and Canva design assets — all produced solo.
Aston University
NSS Engagement Campaign · Birmingham, UK
Designed and executed a multi-channel campaign targeting 2,237 final-year students to complete the National Student Survey — with a £2,000 budget, an 8-day rollout window, and no existing playbook.
Approach
- Tiered incentive structure designed to drive progressive action, not one-off response
- 8-day rollout across Instagram, email, campus signage, student-rep WhatsApp groups, and TikTok
- Full £2,000 budget breakdown approved by Internal Comms lead
- Staffing model and on-campus activation event coordinated across university admin, internal marketing, and student liaison groups
Result
SaaSPay
B2B Fintech SaaS · Bangalore, India
First marketing role. Promoted to Team Lead within six months. Owned inbound strategy, messaging, and organic acquisition for an early-stage B2B payment automation product — then led the junior team doing the same.
What I owned
- Translated complex payment infrastructure into value propositions finance and ops buyers could act on
- Owned SEO and content-led growth — keyword strategy, intent-mapped landing pages, technical SEO improvements
- Built a Notion competitor intelligence dashboard tracking pricing and product updates across key competitors — adopted by the team, saved ~6 hrs/week of manual research
- Built a Notion content ops dashboard adopted across marketing, founders, and partnerships — full publishing pipeline with briefs, design deadlines, assignees, and post tracking; became the single source of truth
What it produced
Campaign architecture built across 3 products — finance ops, payment automation, and partnerships.
How I think about problems
AI Adoption in UK B2B Marketing
15 interviews · NVivo 15 · Aston University (CIM-accredited)
"Are you using AI?" is the wrong question. This research asked a harder one: when senior B2B marketers talk about AI adoption, what do they actually mean — and does it match what's happening inside their organisations?
The approach
15 semi-structured interviews (45–70 minutes each) with senior B2B marketing professionals across technology, finance, healthcare, logistics, retail, consumer goods, and professional services in the UK. Coded thematically in NVivo 15 using an abductive approach — combining TAM, TOE, RBV, Institutional Theory, and Responsible AI Governance with open coding for emergent themes.
The finding
AI adoption is not binary. Organisations describe AI very differently depending on whether the conversation is internal or external. Some have embedded it into measurable, routine processes to the point it's no longer discussed as "AI" at all. Others have extensive public AI narratives — annual report mentions, ethics pledges, pilot announcements — with comparatively little operational substance.
The Strategic–Symbolic Continuum
Full dissertation available on request · aayushi.agratha@gmail.com
Download research summary (PDF) →Agency OS
Idea fully designed · architecture built · decision made not to ship
A social media management platform for Indian agencies — built around a single insight: the approval workflow is the most broken and commercially important part of how an agency operates. Fully designed, architecture built, decision made not to ship.
The idea
Social media agencies in India manage client approvals over WhatsApp. A client gets sent a screenshot, replies "approved" in a chat thread, and that's the audit trail. When something goes wrong — a post goes live without sign-off, a version gets confused — there's no accountability and no system. This is the default workflow for thousands of Indian agencies managing 5 to 30 clients each.
The three pivots
- From creator tool to agency OS — creators manage their own content. Agencies manage approval chains across 20 clients simultaneously. Different problem entirely.
- Strategy layer is not the entry point — lead with urgent pain (approval chaos), not interesting vision (strategy AI). Earn trust first.
- The moat is data, not prompts — six months of real client content running through the system builds a dataset that makes the AI smarter than any competitor who started at scheduling.
Why it wasn't shipped
The real competitor for a ₹4,000/month tool is not another SaaS — it's an ₹8,000/month college intern who sits on WhatsApp all day. That's a genuinely hard competitor to beat on pure ROI math for small agencies. More importantly: the research interviews should have happened before the architecture was built, not after. 50 conversations with agency founders to validate the pain is acute enough to change behaviour. That sequence got reversed.
The most useful thing this process produced is not the architecture or the GTM strategy. It's the habit of updating the strategy when new information arrives.
I got tired of reading about what AI could do for marketers. So I built a system to find out.
I'm a B2B SaaS marketer with a background in GTM strategy, positioning, and qualitative research — and enough stubbornness to ship things solo. The through-line across everything here is the same question: how do you build systems that help B2B companies understand markets and act on them faster. My MSc dissertation interviewed 15 senior UK marketers about how companies actually adopt AI versus how they claim to. Position Pilot is my answer to the gap I kept finding. I'm particularly interested in how AI changes the way B2B companies understand markets, develop positioning, and make strategic decisions.
Education
Skills
Certifications